Own project · fictional brand/2026
VOLT X1
A pre-sale landing for VOLT X1, a fictional wireless gaming mouse: the product in 3D follows the whole scroll, every section answers one objection, and the page ends on a reservation at $129.
(01) Overview
VOLT X1 does not exist. I invented the brand, the product and its specs to show what a conversion landing can do for a product launch when there is nothing to touch yet: no shop shelf, no reviews, only a page and a price. The site is a one-pager in Spanish that sells a pre-sale reservation, plus a social ad built from the same product.
Client
Own project · fictional brand
Year
2026
Services
Design, Development, Motion
Deliverables
Fictional brand and product sheet, Pre-sale landing, 3D product art direction, Social ad in 16:9 and 9:16
(A) The Challenge
A gaming mouse at $129 competes with brands players already trust, and a pre-sale asks for money before anyone has held it. Spec sheets in this category all read as noise. The page had to make the product feel physical and turn each number into a reason.
(B) The Approach
- 01
A dark studio, a beam of light
The direction came from a reference board voted piece by piece: a dark studio crossed by a beam of light, a technical HUD, huge numbers and RGB as the only strong colour.
- 02
The mouse never leaves
The first decision was that the mouse would never leave the screen. It sits behind the giant VOLT, turns under a laser scan, gets a close-up with three clicks and ends on the ring of light.
- 03
Following the buyer's doubts
The sections follow the buyer's doubts in order: what it is, why it feels different, the four numbers that matter, who already uses it and how much. The reservation button, with the price, never leaves the navigation.
- 04
The moment it becomes yours
In the lighting section the visitor picks one of five profiles or any colour, and the whole site takes it. When people stop scrolling and start playing, they picture it as theirs.
sections, each one answering a buyer's doubt
lighting profiles plus any colour, applied to the whole site
pre-sale price, one click away from every section
(02) Brand & Design System
VOLT is a name and a lightning bolt: short enough to be printed huge behind the product and to work as a mark on the mouse. Archivo, a wide and heavy grotesque, carries titles and numbers; Inter carries the text and a monospaced type the HUD labels. The palette is almost all black, with one accent that changes with the lighting profile: violet by default, cyan, lime, orange or red.
Palette
Typography
Archivo
Tu próximo frame perfecto
ancha y pesada para titulares y cifras · Inter para el texto · JetBrains Mono para el HUD
(03) The Product
Obsessive on the inside
The section holds still while the mouse turns and a laser scans it, revealing the hologram of its interior. Callouts stick to the model and the scan counter climbs from 0 to 100%, so the lightness becomes something you watch rather than read.
Close-up on the button
The camera moves in on the left button and clicks it three times, each one with a wave of light. The optical switch stops being a line on a spec sheet and becomes a gesture the visitor already knows.
Four numbers, one at a time
36 g, 32,000 DPI, 8,000 Hz and 90 hours count up with the scroll on a HUD ruler, one per screen and each with a sentence that says what it changes in a game. Giant type, a single accent colour, nothing else competing.
A list that turns like a wheel
Ultra-thin shell, triple connection, fast charge: the details that do not fit in the numbers turn like the mouse's scroll wheel while the camera moves in on it.
Your light, your rules
Five profiles and a free colour picker. The choice tints the mouse, the ring of light and every accent of the site, and it stays with the visitor down to the reservation, where the mouse arrives in the colour they picked.
(04) The Outcome
An eight-section landing that works as a guided demo of the product and closes on a reservation with price, free shipping and the choice of finish, black onyx or arctic white. On mobile the camera pulls back and the text gets its own dark zone so nothing competes with the price. Alongside it, a 21-second ad for social media that presents the mouse as a weapon on a game's selection screen: stats bars, «choose your skin» and the pre-sale at the end, in 16:9 and 9:16.