Bubo Media/2025
Tarot landings · pack de 10
Ten pay per call tarot landings for paid search campaigns: one structure, ten distinct art directions, each with a pricing variant.
(01) Overview
Bubo Media sells tarot and psychic readings over the phone and buys traffic on Google Ads. To test which look connects best with each search, I designed and built a pack of ten landings, each with its own reader persona, palette and typography, all sharing the same job: show the per minute prices and get the visitor to call.
Client
Bubo Media
Year
2025
Services
Design, Development
Deliverables
10 landing designs, Art direction per landing, Reader personas, Pricing variants, Responsive layouts
(A) The Challenge
Someone searching for a tarot reading wants calm, trust and a person, not a sales page, and an ad landing lives or dies on matching that search. I needed ten pages that looked clearly different from one another, with headlines, prices and phone numbers that could change per campaign without redesigning anything.
(B) The Approach
- 01
One shared skeleton
Every landing follows the same structure: a hero with the headline, prices and two call buttons, then how it works, reading types, the reader, testimonials and a final call to action.
- 02
Ten worlds, ten readers
The art direction is where they part ways. Each landing got its own world and reader persona, from night sky and gold lines to misty forest, editorial red or glass cards over nature.
- 03
Different kinds of trust
Each one plays with a different idea of what makes a reader trustworthy: from mystic and nocturnal to warm and close, from editorial and serious to calm and natural.
- 04
Prices come last
Headlines were kept short enough to carry a long search phrase without breaking. Every landing was designed first without prices, then got the pricing variant that went live.
landings, each with its own art direction
versions: with and without prices
months of work and rounds, February to June 2025
(02) The Product
Ten looks, one job
The ten heroes side by side: from a dark violet glass card to botanical gold, a starry night, mint and red, misty forest, editorial red, arched portraits, black and white photography and a mossy river. Same structure, very different first impressions to test against each search.
Warm botanical gold
A script signature over a crescent moon, a dedicated pricing section with three cards, an about me block with a framed portrait and testimonials on dark cards, all in sand, peach and ink.
Night sky and gold lines
A thin display serif over a starfield, prices drawn as dotted rows, gold line icons inside arches and an arched portrait for the about me section: the most editorial of the ten.
Editorial red
Full bleed tarot photography against deep red, prices set as a short list under the headline, and a 'why tarot' and 'my story' sequence that alternates image and text before a final call now block.
Glass cards over a forest
Frosted price cards on a forest photograph, an about block over a mountain landscape and reading types in arched frames: calm, natural and still built around the same two call buttons.
Designed for the phone that will dial
The whole funnel ends in a phone call, so every landing stacks prices and call buttons in the first screens on mobile, with the headline kept short enough for long search phrases.
(03) The Outcome
A reusable pack of ten landings delivered between February and June 2025, with later rounds of copy, headlines, persona names and call buttons. The campaign team can adapt keywords, prices and numbers per campaign and rotate designs to test them, without asking for new design work.