Andrés Marín
Simracing Coach Website
Andrés Marín — Simracing
Andrés Marín is a professional simracing coach, and this project was about creating a strong personal brand and web presence that matched the excitement and precision of motorsport. My goal was to design a digital identity that felt dynamic, modern, and trustworthy, while highlighting Andrés’ expertise and services.
Visual Identity
We built a bold, coherent language inspired by motorsport and esports visuals, focusing on impact and legibility.
- Dark, racing-inspired backgrounds for intensity and contrast.
- High-contrast typography to convey strength and clarity at a glance.
- Accent colors in red and orange, referencing speed, adrenaline, and track highlights.
The identity scales cleanly from website UI to social content, ensuring instant brand recognition.
Website & UX
The site prioritizes clarity, speed, and booking conversion. Visual hierarchy and motion are used sparingly to keep attention on the most important actions.
Hero with track energy: immersive imagery and bold headline establish credibility instantly.
Service highlights: compact cards clarify coaching tiers, pricing, and what’s included.
Clear calls to action: persistent CTAs guide users to contact/booking without friction.
Responsive & performant: optimized media and layout ensure a smooth experience across devices.
Social & Promotions
To support lead generation, I designed a set of reusable templates for social posts, stories, and banners. These extend the brand language and keep the look consistent across channels.
- Modular templates for training tips, client wins, and announcements.
- High-impact imagery paired with short, scannable copy.
- Consistent CTAs that drive traffic back to the site or booking flow.
Outcome
The result is a cohesive brand and web presence that reflects the precision, speed, and strategy of simracing — while making it easier for prospective clients to understand the value of coaching and take action.
- Sharper positioning and a professional identity for Andrés’ coaching practice.
- Clearer services and pricing presentation, improving decision-making for visitors.
- Consistent visuals across the site and social channels for stronger recognition.