soySMS/2026
Reel soySMS
The launch content for soySMS, a bulk-SMS platform: a hero reel with the landing on a MacBook, a clip from wireframe to final interface, and an eight-piece Instagram carousel.
(01) Overview
I designed the soySMS platform, its brand and its interface; that work has its own case. This one is about how it was shown: the moving pieces that open the presentation of the project and the carousel that takes it to Instagram. Everything is built from the product's real screens and the brand's own system, a single purple and Albert Sans.
Client
soySMS
Year
2026
Services
Motion
Deliverables
Hero reel 16:9 and 4:5, Wireframe to UI clip, Instagram carousel, 8 pieces, Caption
(A) The Challenge
A web platform is hard to show on social media. Screenshots in a row look like a manual, and boards made for a vertical scroll are unreadable as square or 4:5 posts. Each format had to be designed for where it would be seen, not cropped from another one.
(B) The Approach
- 01
A Mac over lilac
The hero reel opens everything: a MacBook floats over a very light lilac, the landing scrolls on its screen, then the logo takes over the display. It loops perfectly, with no sound.
- 02
The process in ten seconds
The second clip happens on an iPhone: a curtain sweeps over the wireframe and leaves the final interface behind it, the whole design process in ten seconds.
- 03
A gallery, not a case study
For Instagram I took the rules, not the look, of a design studio I admire. A carousel is a gallery of attractive moments: no titles, numbering or «swipe», and both clips made natively in 4:5.
- 04
The caption does the talking
All the explanation goes in the caption: what the product is and who it is for, the design idea, the claim on its own line, «soySMS. Todo en un envío.», and the link in bio.
carousel pieces, two of them animated
titles or numbers inside the slides
rendered natively, never cropped from 16:9
(02) The Product
The landing on a floating MacBook
The site scrolls on the laptop's screen over a light lilac with the envelope drifting behind, until the logo fills the display. A perfect loop with no sound, made to open the project wherever it is shown.
From wireframe to final interface
On an iPhone, a curtain sweeps across the grey wireframe and leaves the finished dashboard behind it. Ten seconds that tell the whole design process without a single word.
A gallery, not a case study in pieces
Eight 4:5 slides that alternate product, brand system and movement: the Mac with the landing, the hero reel, the logo on five backgrounds, three iPhones, type and palette, the user flow, the wireframe clip and the isotype. The explanation lives in the caption.
Two slides that move
The hero reel and the wireframe clip appear inside the carousel rendered natively in 4:5, with the composition adapted to the format, so the product keeps its size in the feed.
(03) The Outcome
Three pieces that share one language: the hero reel and the wireframe clip in 16:9 and 4:5, and an eight-slide carousel that goes from the Mac with the landing to the isotype on the brand gradient, with two animated slides inside. The same reels open the project's presentation on Behance, so whoever finds soySMS on any network sees the same product, told the same way.