Mystic Studios · studio reel/2026
Landings que convierten
A 25.6 second vertical reel for my studio's conversion landing page service: nine landings I built, flown through in 3D and cut to the beat.
(01) Overview
Mystic sells a fixed-price landing page made for ads: one message, one offer, one action, copy and tracking included, delivered on the client's domain. The reel advertises that service by showing the work instead of describing it. Nine landings I built pass through the frame: planpresencia (websites for freelancers), my own web agency landing, multibeep (phone notifications, TeleGestión), a recruitment landing for a tarot practice, AdsTracked (ad attribution), contactar.pro (B2B call centre), Astroclara (astrology and tarot), LeadsRaise (lead capture) and soySMS (bulk SMS).
Client
Mystic Studios · studio reel
Year
2026
Services
Motion, Design
Deliverables
Vertical reel 9:16 with music, Web version for the portfolio
(A) The Challenge
Nine landings in under half a minute is a lot of material and very little time to read it. The reel had to feel like a fast showcase, with almost no text, without turning into a blur. There are no measured results yet, so there are no numbers either.
(B) The Approach
- 01
Rules from the reference board
The style comes from the family I call product explainer: soft gradients, floating interface cards, one big idea per shot. Its rules: show the real work first and cut on the strong beat.
- 02
Each landing, top to bottom
Each landing was laid out as a long strip, screen by screen, so its entrance animations show, once for desktop and once for phone.
- 03
Four scenes, four devices
A tunnel of browser windows around the title, a tilted wall of phone pages scrolling up and down, a carousel that turns one landing at a time and a fan of five phones.
- 04
Rewritten in beats
Once I chose a warm chillhop track, the whole timeline was rewritten in beats at 82 BPM. The wall lands exactly when the beat comes in, and each landing in the carousel gets a beat and a half.
in five parts: tunnel, wall, carousel, phones, closing
real landings I built
the timeline is written in beats
(02) The Product
Nine landings, laid out screen by screen
Each landing became a long strip, one screen at a time, so its entrance animations are visible, with the fixed bars hidden so they do not repeat on every screen. Three desktop screens per landing, already at the size they appear in the reel, because it shows many at once.
A tunnel of windows around the hook
The first motion test: browser windows spread on a spiral, coming from the back and passing beside the camera, faster every time, around the line «Landings que convierten». A dark vignette keeps the title readable over the white pages.
The wall lands on the beat
With the track picked, the timeline went from seconds to beats. The tunnel runs over the soft intro and the wall of phone pages enters exactly when the rhythm starts, 6.25 s into the track; the camera starts inside the pages, pulls back and turns, then leaves in one pull.
A carousel that stops on each landing
Nine windows on a ring facing out. It rests on each one for a beat and a half and jumps to the next with a pull; the front one scrolls while it is in front, and the industry and the count sit underneath. The third landing falls on a strong accent of the track.
Checking the pauses before the final cut
Single frames of the phone fan at 17.6 and 19.5 s checked the pause before each page starts scrolling, then the full reel was reviewed with sound. The closing, logo, question and button, starts on the next two-bar accent.
(03) The Outcome
A 25.6 second vertical reel with music, in five parts: tunnel, wall, carousel, phones and closing. Three lines carry the message (one message, one offer, one action; made so your ad pays off; fast and responsive) and the closing asks the question with a WhatsApp button. The structure leaves room for new landings, so the reel can follow the portfolio as it grows.