Confidential/2026
Reel multibeep
A 21-second ad for multibeep, a platform of automated phone calls: the product's real screens, cut to a 120 BPM track, from «calls that answer themselves» to the brand.
(01) Overview
multibeep automates phone calls: surveys, contracts and bookings that run without anyone picking up. Its case on this site already had a looping cover, a camera travelling through the call editor. The reel is the other half: the piece with cuts, varied shots and the brand at the end, made in 16:9 for the case page, 9:16 for stories and a 9:16 Instagram cut that closes with my studio.
Client
Confidential
Year
2026
Services
Motion
Deliverables
Ad 16:9, Ad 9:16, Instagram cut with my studio's close, Looping cover
(A) The Challenge
A product made of flows and dashboards is hard to make exciting: the screens are dense, full of small text, and a viewer on a phone gives them a second each. The ad had to say what multibeep does before showing any interface, keep moving the whole time and still let every screen be read.
(B) The Approach
- 01
The promise, word by word
The edit is counted on the track. The first bar says the promise one word per beat, «Llamadas / que se / atienden / solas», while the pulse in the centre sends out rings.
- 02
From editor to customer's phone
Then the product at work: the call editor, the diary where an appointment gets booked, the customer's phone receiving the confirmation by text and the dashboard screens stacked one per beat.
- 03
Reading sets the length
The lesson was to cut on the beat only when there is time to read. The editor needed seven seconds and each dashboard screen a full second, so the beat became a guide.
- 04
Transitions with an idea
Instead of dry cuts, a flash on the beat or the camera diving into one screen to reach the next. That is how it reaches the brand, with the isotype building itself before the name.
cut to a 120 BPM track, a bar every two seconds
for the editor journey: reading sets the length
versions: 16:9, 9:16 and Instagram
(02) The Product
One word per beat
The promise arrives before any screen: four beats, four words, and a pulse at the centre that sends rings out with each one. The next bar names the three uses, each with its colour and the real screen behind.
The cover scene, with a faster camera
The call editor is the heart of the product. The reel reuses the cover's journey through it, but faster and longer than the beat would allow, because a flow you cannot read explains nothing.
From the call to the text message
The appointment lands in the diary and the customer's phone receives the confirmation. Two shots that turn the flow into something a viewer has lived.
The screens stacked in depth
The dashboard comes in as a stack of screens floating in space, one per beat, over a living background of halos and particles: a whole product in two seconds.
(03) The Outcome
A 21-second reel in three versions; the Instagram one adds a 6.5-second close that bridges into my studio. It was the first of the ads for my web projects and set what each one delivers since: a silent loop for the cover and an ad with cuts and music in 16:9, 9:16 and 9:16 for Instagram.
3D model: «Apple iPhone 15 Pro Max Black» (Sketchfab), CC BY 4.0.