Confidential/2026
Reel AdsTracked
A 20-second ad for AdsTracked, an ad-attribution dashboard: the camera travels inside the panel blown up to giant size, the figures move, and on the bass drop the whole panel appears with its promise.
(01) Overview
AdsTracked attributes every sale to the ad session that generated it, so a business knows which euro of advertising paid off. I designed the product's interface; this reel takes it to social media for the people who would use it: anyone who spends on ads and cannot tell which of them sells.
Client
Confidential
Year
2026
Services
Motion
Deliverables
Concept, Ad 16:9, Ad 9:16, Instagram cut with my studio's close
(A) The Challenge
This concept came after two discarded ones. One told a «case solved», from search to sale, but looked too much like the multibeep ad. The product's strength was the panel itself, dense and alive with data: it had to feel spectacular without inventing anything it does not do.
(B) The Approach
- 01
Inside the panel
The product's real panel, with its KPIs, curves, funnel and sales, was rebuilt at double size so it stays sharp from very close. A camera glued to it never stops moving.
- 02
The edit follows the music
On a 120 BPM track, each part comes in on its beat: the figures counting up, the bars by hour, the curve drawing itself, the sales arriving live.
- 03
The reveal on the bass
When the bass comes in, the camera pulls back and the whole panel appears for the first time, with the line «Every euro of advertising, attributed.»
- 04
Four bars, one brand
A burst of words runs over the panel, and the close turns four giant bars into the isotype, which is four bars too.
concepts discarded before this one
parts of the real panel, rebuilt to move
cut to a 120 BPM track, reveal on the bass
(02) The Product
The figures, from very close
The ad opens inside the KPI row: the camera sweeps from left to right while the figures count up, so close that the panel fills the screen like a landscape.
Sales arriving with their session
The attributed sales table fills row by row, each sale with its session ID and its campaign: the product's promise, shown as it happens.
The whole panel on the bass
Everything before was a close-up. When the bass comes in, the camera pulls back, the panel appears whole in perspective and the line lands: «Every euro of advertising, attributed.»
Four bars become the brand
After a burst of words over the panel, four giant bars slide together into the isotype, which is made of four bars, and the name and the invitation to sign up close the piece.
(03) The Outcome
A 20-second ad in 16:9, 9:16 and an Instagram cut with my studio's close. It never leaves the real interface, so what the viewer sees is exactly what they would get, and the reveal on the bass gives a data product the moment of impact that dashboards rarely have.