Mi Garage Artesanal/2026
Mi Garage Artesanal
Brand identity, online catalogue and WhatsApp ordering for a craft-supplies shop that feels like a craft fair, not a generic store.
(01) Overview
Mi Garage Artesanal sells haberdashery, artisan tools, beads, leathercraft and embroidery supplies. The project covered everything the shop needed to exist online: a visual identity chosen by the owner from a range of directions, a catalogue site where prices and stock are always current, a simple panel she runs herself, and an Instagram kit built around the real products.
Client
Mi Garage Artesanal
Year
2026
Services
Branding, Design, Development
Deliverables
Brand identity, Design system, Catalogue website, Product management panel, Instagram kit
(A) The Challenge
The shop sold through Instagram and chat, and every price printed on a post had to be redone each time the list changed. The owner is not technical, so the fix had to be easy to run alone. And the brand had to feel like a craft fair, not like one more online store.
(B) The Approach
- 01
No prices on the posts
One rule shaped everything: prices never go on social images. Every post and story links to the product's own page, where price and stock are always current.
- 02
The sale closes chatting
The cart turns the order into a ready-written WhatsApp message, because in this shop the sale closes in a conversation with each customer.
- 03
Nine boards on the table
Of six aesthetic directions, the three strongest were crossed with three isotypes and laid out as nine complete boards, so the owner compared whole systems, not isolated logos.
- 04
Feria Retro takes over
She chose Feria Retro with the flower-button mark, and from then on its colours and type governed every piece, from the site to the stories.
brand directions explored before choosing one
complete brand boards compared side by side
product stories designed for Instagram
(02) Brand & Design System
Feria Retro pairs a terracotta primary with olive and mustard over a cream ground, Fraunces for display and a script accent reserved for short phrases. The isotype is a flower-shaped button with four holes that takes the colour of its context, and it also repeats as a soft pattern across the page background. The rules are explicit: no emojis, one primary colour per piece, and once a direction is chosen its palette and type govern every piece.
Palette
Typography
Fraunces
Materiales con historia, hechos para hacer
display 800 con eje óptico · Archivo para interfaz · Yellowtail solo en frases cortas
(03) The Product
Prices and stock, always current
Category chips that only show categories with products, a search that forgives missing accents, an in-stock toggle and a live count. A filtered view can be shared as a link, ready to paste into a chat with a customer.
The cart writes the WhatsApp message
A side panel with quantities and totals that always shows today's price, and warns kindly when something left the catalogue. One tap opens WhatsApp with the itemised order, so the conversation starts where the customer already feels at home.
The destination of every Instagram link
Each product has its own page, with its own title and share image. Stories and posts point here, and that is what makes it possible to keep prices off the images and let the social pieces focus on the product.
Nine boards to make one decision
Three colour directions crossed with three isotypes, each laid out as a full board with logo, palette, type and applications. Seeing every option at the same level of finish let the owner choose a system rather than a favourite colour.
Social content built from the real inventory
Profile pictures, highlight covers per category and one story per product, all in the Feria Retro system, each story paired with its product page for the link sticker. The feed and the shop finally speak the same language.
(04) The Outcome
The site is live at migarageartesanal.com with the real catalogue, category filters, search and orders assembled for WhatsApp. The owner loads products, photos, stock and sale prices herself. The Instagram kit (profile pictures, highlight covers and one story per product) is designed from the same inventory, each piece paired with the link to its product page, and completed with a set of launch posts.