Own project · demo brand/2026
Contenido Pinar Alto
Social content for three cabins in the Sierras de Córdoba: the ad «Your getaway in 3 taps» and a November pack of 18 posts and 10 stories, built on a graphic system of their own.
(01) Overview
For Cabañas Pinar Alto, the demo brand I created from scratch, I designed a landing with online booking. This case gathers what takes it to social media: the reel the cabins would post for their guests, and a full month of content, November, with posts, a carousel and stories ready to schedule. Both talk to the traveller, not about the website or about my studio. Dates, prices and profile figures are sample data, and the photos are stock images standing in for real cabins.
Client
Own project · demo brand
Year
2026
Services
Motion, Design
Deliverables
Concept and script, Ad 16:9, Ad 9:16, Instagram cut with my studio's close, November pack: 18 posts and 10 stories, Publishing calendar with captions, Graphic system for social media
(A) The Challenge
Three concepts were discarded before the question that unlocked the reel: what do the cabins sell to their own guests? A long weekend away, easy to book. The pack had another problem: the brand's style was born on the website and looked like an interface on Instagram, when a feed needed graphic design that felt like the same brand every week without repeating itself.
(B) The Approach
- 01
One phone, no cuts
It opens with «¿Finde largo?» in huge type. Then a single phone crosses the whole ad and each shot is one benefit: the sentence outside, the proof leaving the screen, from the group total to the confirmed stamp.
- 02
Slower, so it reads
The first pass, at 14.6 seconds, could not be read, so the whole piece was made one and a half times slower. The rule that came out of it: every card with text stays still for at least a second and a half.
- 03
Landscape editorial
For the pack I voted on more than two hundred outdoor and travel brand feeds, and the 27 favourites became a new style: full-bleed photos with cream type, plates with the sierra's contour lines and the road to the cabins as a dotted route.
- 04
Thirteen layouts, one month
On that system November uses thirteen layouts, from a hand-drawn map of how to get there to photos cut into the shape of a house or a pine. The feed alternates photo and plate, and every story goes with the post of the same day.
posts and stories in the November pack
slower than the first cut, so it can be read
voted references behind the feed's style
(02) The Product
Two words, huge
«¿Finde largo?» in the brand's serif, the second line in coloured italics, entering line by line. A question the guest is already asking before seeing any cabin.
One phone, no cuts
The phone changes screens inside and travels between shots with a spring, while the cabin cards come out of it and stand in front. The viewer follows one object from the first second to the last.
The proof leaves the screen
The payment option, the group total, the confirmation: the piece of interface that proves each sentence grows out of the phone, so it reads even on a small screen.
How to get there, by WhatsApp
The last benefit is the one guests ask most: the route arrives as a message, with the gate's landmark. Then the circle opens one last time into the brand and the call to book.
(03) The Pieces
The presentation
Six slides that tell the pack: the wall of pieces, the system, the month day by day, the feed, the stories and a close look at the details.
Wide cover, for the web
Cover
The system
November, day by day
The feed
Stories
In detail
The November feed
18 posts in publishing order, Monday to Saturday. The cabins carousel has five slides.
01 · Mon, Nov 2 · «Noviembre en la sierra.»
02 · Wed, Nov 4 · «Elegí dónde te despertás.» · carousel 1/5
03 · Wed, Nov 4 · «Para dos, mirando al valle.» · carousel 2/5
04 · Wed, Nov 4 · «Familia, asador y sombra.» · carousel 3/5
05 · Wed, Nov 4 · «El grupo entero, sin apretarse.» · carousel 4/5
06 · Wed, Nov 4 · «Te esperamos en el portón.» · carousel 5/5
07 · Thu, Nov 5 · «Doce kilómetros y un portón.»
08 · Fri, Nov 6 · «Llegamos de noche y el portón ya estaba abierto.»
09 · Sat, Nov 7 · «El mes, en números.»
10 · Mon, Nov 9 · «¿Finde largo?»
11 · Wed, Nov 11 · «Poco, y a propósito.»
12 · Fri, Nov 13 · «El total del grupo, sin sorpresas.»
13 · Sat, Nov 14 · «Postales de la ladera.»
14 · Mon, Nov 16 · «Tu perro también viene.»
15 · Wed, Nov 18 · «Domingo a jueves, sin recargo.»
16 · Fri, Nov 20 · «Lo que más nos preguntan.»
17 · Sat, Nov 21 · «Leña. Silencio. Fogón.»
18 · Mon, Nov 23 · «No vendemos un resort. Vendemos la sierra.»
19 · Wed, Nov 25 · «El mejor atardecer de la ladera.»
20 · Fri, Nov 27 · «Diciembre se llena.»
21 · Sat, Nov 28 · «Una casa chica en la sierra.»
22 · Mon, Nov 30 · «Sin luces de ciudad, la Vía Láctea.»
The stories
Ten stories that go with the post of the same day: polls, booking links and the location.
01 · Thu, Nov 5 · «Doce kilómetros y un portón.»
02 · Sat, Nov 7 · «El mes, en números.»
03 · Mon, Nov 9 · «¿Finde largo?»
04 · Mon, Nov 9 · «Quedan pocas fechas.»
05 · Fri, Nov 13 · «El total, sin sorpresas.»
06 · Sat, Nov 14 · «Postales de la ladera.»
07 · Mon, Nov 16 · «Tu perro también viene.»
08 · Fri, Nov 20 · «Lo que más nos preguntan.»
09 · Fri, Nov 27 · «Diciembre se llena.»
10 · Mon, Nov 30 · «Acá la noche tiene estrellas.»
(04) The Outcome
A 23-second ad in 16:9, 9:16 and an Instagram cut with my studio's close, ending on the brand and «Reservá tu escapada». The method stuck: ask what the business sells to its customers, propose the concept before building, one continuous object instead of cuts, and reading time before rhythm. The November pack: 18 posts, one of them a five-slide carousel, and 10 stories, with the publishing calendar and the caption for each piece, a preview of the profile and a six-slide presentation. The pieces come out of templates, so the next month starts from the same base and only the content changes.
3D model: «Apple iPhone 15 Pro Max Black» (Sketchfab), CC BY 4.0. Sample photos: Unsplash and Pixabay.