Ricardo Pszegotski
Inmobiliaria & Insurance Website Redesign
Ricardo Pszegotski
This project focused on transforming a long-established local real estate and insurance business into a
modern, professional, and accessible digital presence.
Previously operating under the name Inmobiliaria Sur, the website felt outdated and cluttered.
The redesign elevated the brand into Ricardo Pszegotski, aligning with over 25 years of
trusted experience in Apóstoles, Misiones — but presented with a cleaner, more contemporary identity.
Before & After
The old site was functional but outdated — with dense layouts, limited filtering, and inconsistent visuals.
The new version streamlines navigation, applies a consistent brand system, and adds modern UX patterns
for both property discovery and professional services.
- Before: Outdated “Inmobiliaria Sur” brand, static layouts, and poor readability on mobile.
- After: Renewed “Ricardo Pszegotski” identity, clean typography, mobile-first design, and smooth animations.
- Before: Limited content hierarchy with services buried in menus.
- After: Clear property listings, highlighted insurance/tasaciones, and educational legal content easily accessible.
Website & UX
The redesign prioritizes clarity, trust, and usability, bringing property search and advisory services together under a unified brand. Smooth animations with GSAP reinforce a premium feel, while the UI remains simple and approachable for local clients.
- Property catalog: cards with photos, pricing, rooms, and clear CTAs.
- Search filters: location, type, and price range selectors for faster discovery.
- Service highlights: dedicated sections for seguros, tasaciones, and asesoramiento.
- Educational content: articles on taxes and contracts build authority and trust.
Outcome
The rebrand from Inmobiliaria Sur to Ricardo Pszegotski achieved a clear before-and-after impact. The business now has a cohesive identity, a digital platform that communicates credibility, and a smoother experience for clients seeking properties or legal advisory.
- Renewed digital presence that reflects the company’s 25+ years of experience.
- Improved property search and service visibility, leading to stronger client trust.
- Modern visuals and interactions elevate the brand beyond local competition.